Domino's Pizza Account Files, 1987-1991.

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Domino's Pizza Account Files, 1987-1991.

http://www.worldcat.org/oclc/52883044

Collection (02-200) consists of strategic plans, marketing seminars, media plans, competitive advertising information, and research materials related to JWT's acquisition and handling of the Domino's Pizza account. Also includes documents on the opening of new businesses; drafts and final sales presentation for the account; consumer studies; and documents regarding other fast food companies including Hardee's and Burger King. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

1100 items (1.6 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7660753

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 6 Entities related to this resource.

Hardee's Food Systems.

http://n2t.net/ark:/99166/w66q87nc (corporateBody)

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w6160v2f (corporateBody)

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The Domino's Pizza account is based in the Detroit office, with J. Walter Thompson Company staff assigned to it in various field offices of the agency. From the description of Domino's Pizza Account Files, 1987-1991. (Duke University Library). WorldCat record id: 52883044 ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Domino's Pizza (Firm)

http://n2t.net/ark:/99166/w67d95ff (corporateBody)

Burger King Corporation

http://n2t.net/ark:/99166/w6g78nqw (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...